AI

April 9, 2024

Steven Bussey

The Dawn of a New Era in Localization: How Artificial Intelligence is Shaping the Future

Localization, the process of adapting content to meet the language, cultural, and other requirements of a specific target market, has historically been a meticulous and time-consuming task. But as the world becomes ever more connected, the demand for localization explodes across industries. From tech giants to small businesses, the ability to speak the customer’s language—literally—is […]

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April 9, 2024

Steven Bussey

Best practices in localization: Do they still apply in the age of AI?

In the grand ballet of global commerce, translation and localization are the unsung heroes, enabling companies to pirouette across linguistic barriers and land in markets worldwide with grace. Long-standing best practices in the field—a meticulously choreographed sequence of terminology management, style guides, multi-step quality assurance processes, and adherence to open standards—have ensured that cultures and […]

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